An optimised marketplace app offering unique products and brands from cool locations.
Duffle is a startup building a location-first marketplace, allowing users to discover brands an products from cultural European hotspots. Duffle is a curated marketplace for lifestyle-conscious shoppers.
Users don't understand from the current design what Duffle is and how it is different to other marketplaces. How can we design an MVP that ensures users immediately understand the unique offering and encourages a first purchase?
Over 4 weeks I worked with the CEO and CPO to re-structure the application and pages before coordinating user testing sessions with prospective users. I incorporated proven e-commerce UX patterns to build trust and re-wrote copy to add personality and reinforce Duffle's role as the 'curator' of products.
We tested the new designs in a Figma prototype with 6 users who could all now successfully explain back to us the unique product offering. The successful new design was then handed over to the software development team for implementation.
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