Removing the stigma from hearing-enhancing technology. overtone.so
This my startup project, building the hearing equivalent of design eyewear. I have hearing loss myself and understand how the stigma around hearing aids prevents up to 80% of people from actually using them.
How can we completely reimagine hearing tech as a lifestyle product instead of a medical device? Just like glasses, hearing tech can too be a fashion accessory, but it requires redesigning the product, marketing narrative, and service.
I have started Overtone alone and cover everything from design, to marketing, to finances, to hiring... the lot. I have worked with industrial designers and electrical technicians to build prototypes and am continuing to develop the business operations.
Overtone is already making a difference by changing the conversation and gaining brand recognition, especially in the hearing tech industry. Social profiles have gained ~14,000 followers, 2500 are on the waitlist, and 100 have already pre-ordered!
